Stuttafords – The Ghost of Retail Past

Stuttafords – The Ghost of Retail Past

On a beautiful July Sunday afternoon, I walked into the Stuttafords Eastgate store, determined to get my favourite perfume at 80% less at their closing down sale.  What greeted me was none of the usual madness that goes with a retail sale. But rather, the ghost of...
A Market Strategy and Innovation

A Market Strategy and Innovation

If you don’t know where you are going, any direction will do ~ Alice in Wonderland ~ Many articles and books have been written over the past decades on why strategies fail. This article is about why some strategies are successful. Having participated for 35 years in...